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Business Guidance

Top Tips for Creating a Beautiful Instagram Page for Businesses

Business Guidance 

Top Tips for Creating a Beautiful Instagram Page for Businesses

top-tips-for-creating-a-beautiful-instagram-page

Social media can be mind-boggling. Everything moves so quickly and platforms are constantly changing, meaning we have to keep adapting. However, something that rarely changes is your Instagram page.

Your Instagram page is the perfect window into your business, so it’s important it’s striking but also inviting. Whether you are a wedding photographer, makeup artist or something else, you use Instagram to feature your best work and build up a great following.

Your page offers a window into your world and it’s something you should be really proud of.

But more often that not, we see business grids that are messy, unorganised and just a bit unsatisfying. Your page needs to make people feel like they don’t want to miss your next post.

Now, I’m no expert, but I’ve recently been spending much more time working at Instagram to try and increase engagement and following. I’ve worked hard to improve my overall appearance and have formulated some of top tips that I’m about to share to help you create a beautiful Instagram page.

Free images

The first step to making your Instagram pretty is to post some high quality images. I often go to Unsplash if I’m feeling a little stuck for content. Unsplash has a fantastic catalogue of high quality, free images. It’s really easy to search for what you’re looking for, then just hit ‘download’ for instant access. Do make sure to credit the photographer though – after all, they’ve been so kind to give you their image for free!

There are plenty of other stock image services available too.

Colour palette

Every business should have a set colour scheme. This may be colours picked from your logo, or simply a selection of colours that you love. I’d recommend having a few tones that all compliment each other. We love everything PINK so we use a range of baby pinks, fuchsia’s and neutrals.

top-tips-for-creating-a-beautiful-instagram-page
Image template

We love creating templates that we basically recycle constantly. It helps to keep style consistent and will help your brand become instantly recognisable.

It doesn’t have to be anything complex or something only a graphic designer would be able to create, as long as the colour and font remains the same that’s all that really matters.

Canva is a fantastic app for templates. Take a look what you can find and begin customising!

Get creative

Play around with placement of images on your grid. I like to think of my Instagram page like a website – it should be attractive and organised. When visitors land on your page it should fill them with inspiration.

Create some templates and organise them in a fun way. For example, we hosted a series of Virtual Wedding Fayres so we simply created graphics with the initials ‘VWF’ and posted a sequence of posts to lay them out in different ways.

Profile picture

Make sure your profile picture is an image that suits being cropped into a circle. I’ve seen so many profile pictures with people’s heads chopped off, or logos with text half missing.

Also ensure it’s fairly high res so it’s super clear and easy to read if it includes any text.

I’d strongly recommend featuring your logo rather than an image of yourself, as this instantly distinguishes that you’re a business page and not a personal profile.

Bio

It needs to be super clear who you are and what you do so as soon as someone lands on your profile they’re not left asking any questions. Make sure you’ve got a precise and to-the-point tag line visible at the top of your bio.

I’d also recommend stating where you’re based so others in the industry and your clientele instantly know if they would like to make a connection. For example Chester, Cheshire.

Set a category to state your business type. Simply go to ‘Edit Profile’ then ‘Category’ and search for something appropriate.

Highlights

Highlights are a fantastic way or organising your stories into categories. It can be tricky to know what categories to create, so start by thinking about the most common things you post. You can publish any of your previous story posts into your highlights, so have a flick through your roll and begin posting.

Think about your colour palette when creating the cover for your highlight too. If you want to get really professional, you can create your own icons – but bear in mind that you need to publish these on your stories first to use them as your highlight cover.

top-tips-for-creating-a-beautiful-instagram-page
Giant grid posts

One of the most common questions I get asked is how I create those giant images that take up multiple grids. It’s so easy! I use a free app called ‘Grid Post‘.

You simply upload the image to the app and decide how many grids you want to split it up between. I usually go for all 9 (a square post), but sometimes just 3 or 6 is a nice way of breaking up your feed.

top-tips-for-creating-a-beautiful-instagram-page

That completes my run down of top tips for creating a beautiful Instagram page.

I hope it helps inspire you!

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Bouquet & Bells / The Magazine is the ultimate paper guide for stylish & fun loving couples. Each and every issue is full-to-bursting with the latest innovative fresh content & hottest trends.

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Business Guidance

The Impact of Social Media at a Wedding Fayre – A Guide for Exhibitors (Part 3)

Business Guidance 

The Impact of Social Media at a Wedding Fayre – A Guide for Exhibitors (Part 3)

impact-social-media-at-a-wedding-fayre-fair-show-bouquet-and-bells

So, you’ve signed up to exhibit at a wedding fayre… now what? We are often asked by suppliers how they can make the most of their experience at a wedding show, so we felt inspired to create a series of blog posts containing our top tips to help inspire you and give you the best possible chances of succeeding. We’ll help you ensure every box is ticked to give you the best possible chance of securing those all important bookings. 

This third and final post in the series focuses on the impact of social media at a Wedding Fayre and how you can use it to your benefit.

Use your followers

Every business has a following, and we encourage exhibitors to use this to their benefit. Our wedding shows host anywhere between 25 – 100 exhibitors, and with so many wedding specialists coming together the online reach can be extraordinary. It’s important that your followers are informed where they can next find you, and giving them an opportunity to meet you and chat to you face-to-face may just encourage a booking! 

Marketing plan

We send a comprehensive marketing plan as part of our Exhibitor Manual to all exhibitors that attend our shows. This is made up of lots of ways they can help spread the word about the wedding show.

It’s essential that we work with exhibitors to help boost visitor numbers. While we have a great following with lots of excited couples and a fantastic list of pre-registered couples for each show, working together can result in even more people visiting the shows which gives suppliers a better chance of securing those all important bookings. 

Continue social media at the show

Your social media presence at a wedding fayre is so important. Why not take a photograph of you at your stall and let your followers know you’ve arrived. We’d always recommend using the official hashtag (provided in the marketing plan) and tagging us in all of your posts so we can share to our following.

Wedding shows are also a fantastic way to network with other wedding specialists. Why not have a wonder around before show opening and exchange social media handles with fellow exhibitors.

We love helping to make connections. We always publish a list of exhibitors to our social media platforms and website prior to a Wedding Fayre, making it super easy for suppliers to connect in advance. 

I hope that’s helped you understand the impact of social media at a wedding show.

Read Part 1: How To Prepare for a Wedding Fayre

Read Part 3: The Impact of Social Media at a Wedding Fayre and How To Use it to Your Benefit!

THE FACE BEHIND THE BUSINESS

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Bouquet & Bells / The Magazine is the ultimate paper guide for stylish & fun loving couples. Each and every issue is full-to-bursting with the latest innovative fresh content & hottest trends.

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with CLAIRE BOON and SARAH MACKLIN of Bouquet & Bells

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Business Guidance

The Dos and Don’ts of Exhibiting at a Wedding Fayre – A Guide for Exhibitors (Part 2)

Business Guidance 

The Dos and Don'ts of Exhibiting at a Wedding Fayre - A Guide for Exhibitors (Part 2)

dos-and-donts-of-exhibiting-at-a-wedding-show-fayre-fair-how-to-guide-for-exhibitors-suppliers-bouquet-and-bells

So, you’ve signed up to exhibit at a wedding fayre… now what? We are often asked by suppliers how they can make the most of their experience at a wedding show, so we felt inspired to create a series of blog posts containing our top tips to help inspire you and give you the best possible chances of succeeding. We’ll help you ensure every box is ticked to give you the best possible chance of securing those all important bookings. 

This second post in the series is focused on the crucial dos and don’ts of exhibiting at a Wedding Fayre. 

Do remain standing for the duration of the event if you can

You’ll appear much more welcoming and approachable to couples if you are standing. Additionally if space allows, try to stand to the side or in front of your stall.

Do have an incentive such as sweet treats on your stall

Having an incentive in viewing distance of the visitor like a sweet treat, or special offer will encourage brides to take advantage of this and engage in conversation.

Do collect couples details

Collecting couples details is very important because it will enable you to contact them after the show. It’s often the case that wedding shows are very busy with continuous fresh faces passing your stall. If you engage in a long conversation with a particular bride, it’s likely that you’ll miss potential customers that pass by. Therefore, it’s best to speak to brides but encourage them to write down their details so you can chat to them further after the fayre.

If you don’t quite manage to capture as many details as you would have liked, we always have all the bridal data available to purchase following a show. 

Do make your services clear

It should be super clear who you are and what you can do. First impressions are everything. You don’t want to mislead brides or leave them confused as this could detract from potential business.

Do make sure all banners and promotional material are in good condition

I’ve seen multiple suppliers feature tatty banners on their stand that look like they’ve been around for about 10 years. It’s so important not just to keep banners fresh, but to update the artwork and wording to keep everything current.

Do have someone else helping you on the day

There’s a very high chance that you’ll spend the majority of your time speaking to multiple couples, and there may be times where you’re in such high demand with a line of people wishing to speak to you about your services. Try to bring a helping hand with you on the day. Preferably someone that knows a little about your business and can therefore pass the right information on to brides.

Do social media

Being active on social media is not just to help promote the fayre, but it’s to promote yourselves. We’re always hot on social media at our events, so it’s likely that anything you post will be shared on our platforms, allowing our brides and suppliers to connect with you.

There are lots of ways to become involved on social media. Live videos are a fantastic way of giving your followers a taste of the wedding fayre. 

Don’t accept the standard furniture included with your space

I know this may seem odd as we offer a 6ft trestle table, plain white table cloth and chairs as standard across our shows, but not using this and creating your own unique set up sets you aside from the average stall and will make you stand out. Even switching the table cloth to one of your own can help. Around 90 – 95% of suppliers use the standard set up, so don’t be scared to be different. It can really pay off!

Don’t leave the show early or start breaking down before closing

Not only does leaving early look unprofessional, but you may miss potential business. It isn’t unusual for us to get a number of brides entering the show just before closing, and they may just be the ones that make a booking.

Don’t eat at your stall

I feel like this one is a little obvious, but we do see a lot of exhibitors sitting down and eating their lunch at their stall. This can be incredibly distracting for visitors and detract them from approaching you. This is another reason why you should have someone else attend the fayre with you on the day. It’s important that you take a well deserved break at a show.

Don’t forget to network

I met a lot of my contacts by attending wedding shows in my spare time, and it’s always lovely to chat to fellow suppliers. Why not head over to some stalls and follow them on social media – It’s likely they’ll return the favour.

We like to upload photographs of exhibitor stalls on our Instagram story during the show, and we always like to tag the supplier so make sure you’re on Instagram and return the favour by sharing the story to yours, and follow the tagged suppliers. This just makes connecting suppliers super easy.

I hope that’s helped you understand the crucial dos and don’ts of exhibiting at a Wedding Fayre.

Read Part 1: How To Prepare for a Wedding Fayre

Read Part 3: The Impact of Social Media at a Wedding Fayre and How To Use it to Your Benefit!

Photo credit: Viola Jay Photography

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Business Guidance

How To Prepare for a Wedding Fayre: A Guide for Exhibitors (Part 1)

Business Guidance 

How to Prepare for a Wedding Fayre: A Guide for Exhibitors (Part 1)

how-to-succeed-at-a-wedding-fayre-fair-show-bouquet-and-bells-tips-what

So, you’ve signed up to exhibit at a wedding fayre… now what? We are often asked by suppliers how they can make the most of their experience at a wedding show, so we felt inspired to create a series of blog posts containing our top tips to help inspire you and give you the best possible chances of succeeding. We’ll help you ensure every box is ticked to give you the best possible chance of securing those all important bookings. 

This first post in the series is all about preparing for a wedding fayre. 

Your Brand

Branding is super important because not only is it what makes a memorable impression and distinguishes you from others, but it allows your customers and clients to know what to expect from your company.

Your logo is the most important element of your branding because it is the face of the company, so it should be memorable and used across your promotional material.

Colours and themes should also remain consistent throughout.

We would strongly advise having the following literature & promotional material featured at a wedding fayre:

• A large promotional banner – this may be a roller banner style, or why not get creative and make your own frame to hang your promotional material

• Business Cards

• Flyers / leaflets – this should contain more details on your business and what you’re able to offer couples

We’ve previously seen exhibitors offer a sweet treat or incentive attached to their business card. This is a very good idea as it helps couples remember you, and you’ll stand out for all the best reasons.

It’s also a good idea to have a treat available for children as they’re often brought to wedding fayres, and this is always massively appreciated by the parents because it keeps them quiet!

All items you hand out should include your contact details and website to make it easy for couples to get in touch following the event.

Your Stall

When you are exhibiting alongside top industry professionals and your competitors, you must at all times strive to outshine them. After all, visitors will be bombarded with information and will see so many new faces so help them to remember you.

Your exhibition space should be eye catching and completely irresistible for couples to approach. Why not include something wacky like a dog stuffed toy in a wedding dress? That way when it comes to emailing the couples you met you can start with “I was the exhibitor with the dressed up dog on my stall!” It will make them smile.

It’s essential that visitors recognise the kind of services you offer as soon as they see your stall. Your key message should strike a chord with your audience. It should summarise what you are offering and why your consumer needs it. There are often 30+ different exhibitors at a single wedding fayre, so it’s very easy for brides to get distracted by the variety. Don’t leave them confused about what you do because they’ll give up guessing very quickly.

We highly recommend setting up a mock stall at home. Being prepared in advance to the show means you’ll have time to play around with your space at home, and you’ll have a list of exactly everything you need to bring on the day, avoiding bringing any unnecessary items or forgetting anything!

Goody Bags

Goody bags are something we know couples love which is why we like to have them available across our wedding fayres. These goody bags are filled with special offers and discounts from exhibitors, as well as other treats.

We don’t charge a fee to advertise in our goody bags if a supplier is exhibiting at the show, so take the opportunity! By featuring your literature in the goody bags brides are guaranteed to walk away with your details (and a great special offer they can’t resist).

A lot of couples don’t tend to begin the process of sifting through exhibitor literature until they get home, so another benefit of promoting in goody bags is they’ll come across your details when they’re at their most proactive.

Setting an Incentive

One of the top reasons why couples like to visit wedding shows is to make the most of the exhibitor special offers and discounts.

Having an incentive can hugely increase chances of bookings, so it’s important you think carefully about what you could offer. If you don’t want to discount the price of your service or package then you could throw in a freebie instead. Either way this acts as a great incentive and will encourage visitors to engage in conversation.

An offer that’s usually quite effective is a freebie for members of the brides / grooms parties, for example, a florist may offer five free gentlemen’s buttonholes when they book.

We’d recommend extending your special offer for up to a week after the wedding fayre because some couples prefer to book after the event once they’ve had a chance to look at your services in more detail.

I hope you’ve gained some useful tips and tricks on how to prepare for a Wedding Fayre. To view our line up of shows, please click here. We’re always looking to connect with more suppliers so please get in touch.

Read Part 2: The Dos and Don’ts of Exhibiting at a Wedding Fayre

Read Part 3: The Impact of Social Media at a Wedding Fayre and How To Use it to Your Benefit

Photo credit: Chelsey Leigh Photography

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The Magazine

Bouquet & Bells / The Magazine is the ultimate paper guide for stylish & fun loving couples. Each and every issue is full-to-bursting with the latest innovative fresh content & hottest trends.

Other Articles

with CLAIRE BOON and SARAH MACKLIN of Bouquet & Bells

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Plus get 15% off your first order of Bouquet & Bells / The Magazine when you sign up.

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Bouquet & Bells 2021 © All rights reserved.

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Latest news

Top Expert Wedding Planning Tips & Tricks

We’ve gathered together a selection of top wedding planning tips & tricks based on our experiences, as well as those from experts in the industry, just for you.

We reveal clever ways on how to save money, as well as techniques to make the entire process a heck of a lot more stress-free.

Want to read even more tips and tricks? Download our FREE resource straight to your computer now. Click here

expert-wedding-planning-tips-tricks

START EARLY

Don’t hang around. Suppliers often get booked up extremely quickly, so don’t prolong the booking process, especially if you’re getting married in peak summer. “Late planning will drastically reduce the options,” says Vic Alexander, Visiting Tailor at JB Bespoke. “This could result in ‘second best, poorer service, and far from a dream wedding.”

 

HIT PINTEREST
Pinterest is quickly becoming the most popular search engine, especially for Brides. I like to call it the wedding Bible.

 

BE BUDGET SAVVY
Start by actually writing down your budget, saying it out loud even helps. Then begin to think about what you’d LOVE to have at your wedding.

 

THINK BEFORE YOU START RESEARCHING VENUES
What kind of wedding do you want? And how many guests do you want to invite? Only once you know the answers to these questions should you start researching possible venues.

 

VISIT YOUR VENUE AGAIN, AGAIN & AGAIN
You’ll find that you come across so many questions throughout the planning process, such as, “how many tables can we fit in the space?”, and “where can we put flowers where guests will notice?”. Visiting your venue during open days/evenings is a great way to discuss any queries with the staff (plus it’s always nice for an excuse to see the venue again!).

 

THINK ABOUT THE LIGHTING
Lighting is something that is usually massively overlooked, yet it can make all the difference to your venue. Uplighters and candles are relatively low-cost effective ways of introducing lighting. Don’t forget to think of outside lighting too – outdoor lanterns are really cheap and look amazing.

 

CHOOSE WISELY
“Take your time and choose suppliers that compliments your personal style. Shop around before contacting them. Everything is easier when you work with suppliers that you trust 100%.” Cameron & Mindy Braun of Braunphotography.

 

Click here to download even more incredibly useful wedding planning tips & tricks — it’s free!

 

CHOOSE A MENU YOU WILL ENJOY
Many future brides and grooms worry about the wedding breakfast menu, and get caught up in the details of others’ preferences and dietary requirements. Trying to please everybody is an impossible task. It’s YOUR day, so pick a menu you and your partner both love.

 

MAKE THE PLANNING FUN
“With so much to think of, planning a wedding can be really stressful. It’s easy to forget to enjoy the journey,” says Maria-Antonia Greenhill, Wedding and Event Planner of White Door Events. She encourages her clients to make a celebration out of as many planning events as possible. “For instance, if you’re having a dress fitting, meet with your entourage for afternoon tea or bubbly afterwards.”

 

GET ORGANISED
Create a master document with supplier names, contact numbers, and other important details. Not only will you feel in complete control during the planning stages, you can print it and hand it to one of your trusted bridesmaids on the day!

 

TAKE NOTES
“It may feel a bit like being back in school, but take lots of notes when visiting venues or other suppliers. You’re bound to forget the detail by the time you get home. With venues specifically, I recommend giving marks out of ten on things like style, charm, and budget.” MariaAntonia Greenhill, Wedding and Event Planner of White Door Events.

 

Click here to download even more incredibly useful wedding planning tips & tricks — it’s free!

 

Did you know you can access a range of free, useful documentation including spreadsheets, checklists and guides to help you plan your wedding, the RIGHT way?

Click here to gain access.

Happy planning!

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Latest news

Top Hidden Wedding Costs Nobody Warns You About

Most Bride’s are unaware of hidden wedding costs. But you’re already very wise to search the net for any potential nasty surprises that will knock a hole in your budget.

With lots of hidden wedding costs sprinkled throughout the planning process, it can cause you to go way above your budget, around 30% in fact. Ouch.

So where are these hidden costs? And how can you avoid them? Listen up, my friend, cos’ I’m about to teach you a whole lot.

Grab a pen and paper to jot down some of my essential tips.

top-hidden-wedding-costs

SET-UP & BREAKDOWN

Are you going to hire a florist? A venue dresser? A cake maker? Each of these will charge various fees to cover transport costs, and the time it takes to set-up and breakdown items.

This can be anything from 20% of a single suppliers total costs. And obviously, the more suppliers you use, the more you can expect to pay in these fees.

ALTERATIONS

Alterations can be costly for the Brides and Bridesmaids dresses. Before you buy, you must ask what the stores alteration policy is.

It’s extremely common for the Bride and Bridesmaids to fluctuate in size, and you don’t want to be forking out potentially double your original budget in alterations.

This can cost anything from £100 per dress.

POSTAGE

It seems most Brides are still opting for the more traditional method of posting the invitations to guests. Which personally I LOVE, however, you must remember that not only are you paying for the invitations to be delivered, but also for stamps and RSVPs.

To keep costs down, avoid bulky or large invitations and use RSVP postcards rather than letters.

VENUE

This is fo’ sure my biggest tip. If you take anything away with you today, let it be this.

Ask your venue what exactly is included in your chosen package.

Table linen? Chairs? Cake table? Lighting? These aspects can be the most costly for a wedding. And do you know why? Because it’s a WEDDING, so venues know they can be sneaky and charge up to triple what they usually would.

Be very careful that you’re not purely paying for hire of the venue.

These costs can add an additional £75 EXTRA per person. Say what?!

CORKAGE

Bringing in your own wine sounds like a good get out of extra fees, right? It can be, but be wary of the corkage charges.

If you bring your own alcohol to avoid the venue’s costs, you may still rack up a similarly priced bill. And you may even be charged glass rental fees.

Corkage fees range from venue to venue, so it’s always worth asking.

PERMITS

While having an outdoor wedding may initially seem cheaper, you may have to get permits to hold your event. Add on rentals (marquee, heater, generator, etc.) can begin to get costly.

Some indoor venues will also require a permit if you choose to use candles or other non-approved details. Inquire about these before signing the contract.

Additional add ons can cost from £500.

WEDDING BREAKFAST

Some venues charge extra for guests to select their own meal from a range of dishes. This can cost an additional £2 per person. However, this is not expected by guests so make life easier for yourselves and just choose some good all rounders.

If there’s no set price for a three course meal, be cheeky and save some buck by opting for the wedding cake as desert instead.

TAXES & SERVICE CHARGES

Did someone say taxes? Yawn. Listen up though, cos’ this is important.

Tax varies from country to country, however you can expect to fork out an extra 20% on food, drink and rental fees.

Make sure that the venue package is inclusive of VAT, or at least be aware of the extra costs you’ll possibly have to pay. Sometimes, you will even be taxed on the service charge, increasing costs more.

Taxes and tips will be around 1/3 of your budgeted amount.

I truly hope you learnt some useful tips. The bottom line is, always read the small print to avoid hidden fees.

TOTAL COSTS: £8,460+


Did you know you can access a range of free, useful documentation including spreadsheets, checklists and guides to help you plan your wedding, the RIGHT way?

Click here to gain access.

And I’m VERY excited to introduce a new planning program for Brides – launching soon! Click here and complete the form to be updated.

Happy planning!