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Business Guidance

Top Tips for Creating a Beautiful Instagram Page for Businesses

Business Guidance 

Top Tips for Creating a Beautiful Instagram Page for Businesses

top-tips-for-creating-a-beautiful-instagram-page

Social media can be mind-boggling. Everything moves so quickly and platforms are constantly changing, meaning we have to keep adapting. However, something that rarely changes is your Instagram page.

Your Instagram page is the perfect window into your business, so it’s important it’s striking but also inviting. Whether you are a wedding photographer, makeup artist or something else, you use Instagram to feature your best work and build up a great following.

Your page offers a window into your world and it’s something you should be really proud of.

But more often that not, we see business grids that are messy, unorganised and just a bit unsatisfying. Your page needs to make people feel like they don’t want to miss your next post.

Now, I’m no expert, but I’ve recently been spending much more time working at Instagram to try and increase engagement and following. I’ve worked hard to improve my overall appearance and have formulated some of top tips that I’m about to share to help you create a beautiful Instagram page.

Free images

The first step to making your Instagram pretty is to post some high quality images. I often go to Unsplash if I’m feeling a little stuck for content. Unsplash has a fantastic catalogue of high quality, free images. It’s really easy to search for what you’re looking for, then just hit ‘download’ for instant access. Do make sure to credit the photographer though – after all, they’ve been so kind to give you their image for free!

There are plenty of other stock image services available too.

Colour palette

Every business should have a set colour scheme. This may be colours picked from your logo, or simply a selection of colours that you love. I’d recommend having a few tones that all compliment each other. We love everything PINK so we use a range of baby pinks, fuchsia’s and neutrals.

top-tips-for-creating-a-beautiful-instagram-page
Image template

We love creating templates that we basically recycle constantly. It helps to keep style consistent and will help your brand become instantly recognisable.

It doesn’t have to be anything complex or something only a graphic designer would be able to create, as long as the colour and font remains the same that’s all that really matters.

Canva is a fantastic app for templates. Take a look what you can find and begin customising!

Get creative

Play around with placement of images on your grid. I like to think of my Instagram page like a website – it should be attractive and organised. When visitors land on your page it should fill them with inspiration.

Create some templates and organise them in a fun way. For example, we hosted a series of Virtual Wedding Fayres so we simply created graphics with the initials ‘VWF’ and posted a sequence of posts to lay them out in different ways.

Profile picture

Make sure your profile picture is an image that suits being cropped into a circle. I’ve seen so many profile pictures with people’s heads chopped off, or logos with text half missing.

Also ensure it’s fairly high res so it’s super clear and easy to read if it includes any text.

I’d strongly recommend featuring your logo rather than an image of yourself, as this instantly distinguishes that you’re a business page and not a personal profile.

Bio

It needs to be super clear who you are and what you do so as soon as someone lands on your profile they’re not left asking any questions. Make sure you’ve got a precise and to-the-point tag line visible at the top of your bio.

I’d also recommend stating where you’re based so others in the industry and your clientele instantly know if they would like to make a connection. For example Chester, Cheshire.

Set a category to state your business type. Simply go to ‘Edit Profile’ then ‘Category’ and search for something appropriate.

Highlights

Highlights are a fantastic way or organising your stories into categories. It can be tricky to know what categories to create, so start by thinking about the most common things you post. You can publish any of your previous story posts into your highlights, so have a flick through your roll and begin posting.

Think about your colour palette when creating the cover for your highlight too. If you want to get really professional, you can create your own icons – but bear in mind that you need to publish these on your stories first to use them as your highlight cover.

top-tips-for-creating-a-beautiful-instagram-page
Giant grid posts

One of the most common questions I get asked is how I create those giant images that take up multiple grids. It’s so easy! I use a free app called ‘Grid Post‘.

You simply upload the image to the app and decide how many grids you want to split it up between. I usually go for all 9 (a square post), but sometimes just 3 or 6 is a nice way of breaking up your feed.

top-tips-for-creating-a-beautiful-instagram-page

That completes my run down of top tips for creating a beautiful Instagram page.

I hope it helps inspire you!

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Categories
Business Guidance

The Impact of Social Media at a Wedding Fayre – A Guide for Exhibitors (Part 3)

Business Guidance 

The Impact of Social Media at a Wedding Fayre – A Guide for Exhibitors (Part 3)

impact-social-media-at-a-wedding-fayre-fair-show-bouquet-and-bells

So, you’ve signed up to exhibit at a wedding fayre… now what? We are often asked by suppliers how they can make the most of their experience at a wedding show, so we felt inspired to create a series of blog posts containing our top tips to help inspire you and give you the best possible chances of succeeding. We’ll help you ensure every box is ticked to give you the best possible chance of securing those all important bookings. 

This third and final post in the series focuses on the impact of social media at a Wedding Fayre and how you can use it to your benefit.

Use your followers

Every business has a following, and we encourage exhibitors to use this to their benefit. Our wedding shows host anywhere between 25 – 100 exhibitors, and with so many wedding specialists coming together the online reach can be extraordinary. It’s important that your followers are informed where they can next find you, and giving them an opportunity to meet you and chat to you face-to-face may just encourage a booking! 

Marketing plan

We send a comprehensive marketing plan as part of our Exhibitor Manual to all exhibitors that attend our shows. This is made up of lots of ways they can help spread the word about the wedding show.

It’s essential that we work with exhibitors to help boost visitor numbers. While we have a great following with lots of excited couples and a fantastic list of pre-registered couples for each show, working together can result in even more people visiting the shows which gives suppliers a better chance of securing those all important bookings. 

Continue social media at the show

Your social media presence at a wedding fayre is so important. Why not take a photograph of you at your stall and let your followers know you’ve arrived. We’d always recommend using the official hashtag (provided in the marketing plan) and tagging us in all of your posts so we can share to our following.

Wedding shows are also a fantastic way to network with other wedding specialists. Why not have a wonder around before show opening and exchange social media handles with fellow exhibitors.

We love helping to make connections. We always publish a list of exhibitors to our social media platforms and website prior to a Wedding Fayre, making it super easy for suppliers to connect in advance. 

I hope that’s helped you understand the impact of social media at a wedding show.

Read Part 1: How To Prepare for a Wedding Fayre

Read Part 3: The Impact of Social Media at a Wedding Fayre and How To Use it to Your Benefit!

THE FACE BEHIND THE BUSINESS

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The Magazine

Bouquet & Bells / The Magazine is the ultimate paper guide for stylish & fun loving couples. Each and every issue is full-to-bursting with the latest innovative fresh content & hottest trends.

Other Articles

with CLAIRE BOON and SARAH MACKLIN of Bouquet & Bells

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Plus get 15% off your first order of Bouquet & Bells / The Magazine when you sign up.

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order of Bouquet & Bells / The Magazine!

Bouquet & Bells 2021 © All rights reserved.