Business Guidance 

The Impact of Social Media at a Wedding Fayre – A Guide for Exhibitors (Part 3)

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So, you’ve signed up to exhibit at a wedding fayre… now what? We are often asked by suppliers how they can make the most of their experience at a wedding show, so we felt inspired to create a series of blog posts containing our top tips to help inspire you and give you the best possible chances of succeeding. We’ll help you ensure every box is ticked to give you the best possible chance of securing those all important bookings. 

This third and final post in the series focuses on the impact of social media at a Wedding Fayre and how you can use it to your benefit.

Use your followers

Every business has a following, and we encourage exhibitors to use this to their benefit. Our wedding shows host anywhere between 25 – 100 exhibitors, and with so many wedding specialists coming together the online reach can be extraordinary. It’s important that your followers are informed where they can next find you, and giving them an opportunity to meet you and chat to you face-to-face may just encourage a booking! 

Marketing plan

We send a comprehensive marketing plan as part of our Exhibitor Manual to all exhibitors that attend our shows. This is made up of lots of ways they can help spread the word about the wedding show.

It’s essential that we work with exhibitors to help boost visitor numbers. While we have a great following with lots of excited couples and a fantastic list of pre-registered couples for each show, working together can result in even more people visiting the shows which gives suppliers a better chance of securing those all important bookings. 

Continue social media at the show

Your social media presence at a wedding fayre is so important. Why not take a photograph of you at your stall and let your followers know you’ve arrived. We’d always recommend using the official hashtag (provided in the marketing plan) and tagging us in all of your posts so we can share to our following.

Wedding shows are also a fantastic way to network with other wedding specialists. Why not have a wonder around before show opening and exchange social media handles with fellow exhibitors.

We love helping to make connections. We always publish a list of exhibitors to our social media platforms and website prior to a Wedding Fayre, making it super easy for suppliers to connect in advance. 

I hope that’s helped you understand the impact of social media at a wedding show.

Read Part 1: How To Prepare for a Wedding Fayre

Read Part 3: The Impact of Social Media at a Wedding Fayre and How To Use it to Your Benefit!

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