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The Dos and Don’ts of Exhibiting at a Wedding Fayre – A Guide for Exhibitors (Part 2)

Business Guidance 

The Dos and Don'ts of Exhibiting at a Wedding Fayre - A Guide for Exhibitors (Part 2)

dos-and-donts-of-exhibiting-at-a-wedding-show-fayre-fair-how-to-guide-for-exhibitors-suppliers-bouquet-and-bells

So, you’ve signed up to exhibit at a wedding fayre… now what? We are often asked by suppliers how they can make the most of their experience at a wedding show, so we felt inspired to create a series of blog posts containing our top tips to help inspire you and give you the best possible chances of succeeding. We’ll help you ensure every box is ticked to give you the best possible chance of securing those all important bookings. 

This second post in the series is focused on the crucial dos and don’ts of exhibiting at a Wedding Fayre. 

Do remain standing for the duration of the event if you can

You’ll appear much more welcoming and approachable to couples if you are standing. Additionally if space allows, try to stand to the side or in front of your stall.

Do have an incentive such as sweet treats on your stall

Having an incentive in viewing distance of the visitor like a sweet treat, or special offer will encourage brides to take advantage of this and engage in conversation.

Do collect couples details

Collecting couples details is very important because it will enable you to contact them after the show. It’s often the case that wedding shows are very busy with continuous fresh faces passing your stall. If you engage in a long conversation with a particular bride, it’s likely that you’ll miss potential customers that pass by. Therefore, it’s best to speak to brides but encourage them to write down their details so you can chat to them further after the fayre.

If you don’t quite manage to capture as many details as you would have liked, we always have all the bridal data available to purchase following a show. 

Do make your services clear

It should be super clear who you are and what you can do. First impressions are everything. You don’t want to mislead brides or leave them confused as this could detract from potential business.

Do make sure all banners and promotional material are in good condition

I’ve seen multiple suppliers feature tatty banners on their stand that look like they’ve been around for about 10 years. It’s so important not just to keep banners fresh, but to update the artwork and wording to keep everything current.

Do have someone else helping you on the day

There’s a very high chance that you’ll spend the majority of your time speaking to multiple couples, and there may be times where you’re in such high demand with a line of people wishing to speak to you about your services. Try to bring a helping hand with you on the day. Preferably someone that knows a little about your business and can therefore pass the right information on to brides.

Do social media

Being active on social media is not just to help promote the fayre, but it’s to promote yourselves. We’re always hot on social media at our events, so it’s likely that anything you post will be shared on our platforms, allowing our brides and suppliers to connect with you.

There are lots of ways to become involved on social media. Live videos are a fantastic way of giving your followers a taste of the wedding fayre. 

Don’t accept the standard furniture included with your space

I know this may seem odd as we offer a 6ft trestle table, plain white table cloth and chairs as standard across our shows, but not using this and creating your own unique set up sets you aside from the average stall and will make you stand out. Even switching the table cloth to one of your own can help. Around 90 – 95% of suppliers use the standard set up, so don’t be scared to be different. It can really pay off!

Don’t leave the show early or start breaking down before closing

Not only does leaving early look unprofessional, but you may miss potential business. It isn’t unusual for us to get a number of brides entering the show just before closing, and they may just be the ones that make a booking.

Don’t eat at your stall

I feel like this one is a little obvious, but we do see a lot of exhibitors sitting down and eating their lunch at their stall. This can be incredibly distracting for visitors and detract them from approaching you. This is another reason why you should have someone else attend the fayre with you on the day. It’s important that you take a well deserved break at a show.

Don’t forget to network

I met a lot of my contacts by attending wedding shows in my spare time, and it’s always lovely to chat to fellow suppliers. Why not head over to some stalls and follow them on social media – It’s likely they’ll return the favour.

We like to upload photographs of exhibitor stalls on our Instagram story during the show, and we always like to tag the supplier so make sure you’re on Instagram and return the favour by sharing the story to yours, and follow the tagged suppliers. This just makes connecting suppliers super easy.

I hope that’s helped you understand the crucial dos and don’ts of exhibiting at a Wedding Fayre.

Read Part 1: How To Prepare for a Wedding Fayre

Read Part 3: The Impact of Social Media at a Wedding Fayre and How To Use it to Your Benefit!

Photo credit: Viola Jay Photography

THE FACE BEHIND THE BUSINESS

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Bouquet & Bells / The Magazine is the ultimate paper guide for stylish & fun loving couples. Each and every issue is full-to-bursting with the latest innovative fresh content & hottest trends.

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Categories
Business Guidance

How To Prepare for a Wedding Fayre: A Guide for Exhibitors (Part 1)

Business Guidance 

How to Prepare for a Wedding Fayre: A Guide for Exhibitors (Part 1)

how-to-succeed-at-a-wedding-fayre-fair-show-bouquet-and-bells-tips-what

So, you’ve signed up to exhibit at a wedding fayre… now what? We are often asked by suppliers how they can make the most of their experience at a wedding show, so we felt inspired to create a series of blog posts containing our top tips to help inspire you and give you the best possible chances of succeeding. We’ll help you ensure every box is ticked to give you the best possible chance of securing those all important bookings. 

This first post in the series is all about preparing for a wedding fayre. 

Your Brand

Branding is super important because not only is it what makes a memorable impression and distinguishes you from others, but it allows your customers and clients to know what to expect from your company.

Your logo is the most important element of your branding because it is the face of the company, so it should be memorable and used across your promotional material.

Colours and themes should also remain consistent throughout.

We would strongly advise having the following literature & promotional material featured at a wedding fayre:

• A large promotional banner – this may be a roller banner style, or why not get creative and make your own frame to hang your promotional material

• Business Cards

• Flyers / leaflets – this should contain more details on your business and what you’re able to offer couples

We’ve previously seen exhibitors offer a sweet treat or incentive attached to their business card. This is a very good idea as it helps couples remember you, and you’ll stand out for all the best reasons.

It’s also a good idea to have a treat available for children as they’re often brought to wedding fayres, and this is always massively appreciated by the parents because it keeps them quiet!

All items you hand out should include your contact details and website to make it easy for couples to get in touch following the event.

Your Stall

When you are exhibiting alongside top industry professionals and your competitors, you must at all times strive to outshine them. After all, visitors will be bombarded with information and will see so many new faces so help them to remember you.

Your exhibition space should be eye catching and completely irresistible for couples to approach. Why not include something wacky like a dog stuffed toy in a wedding dress? That way when it comes to emailing the couples you met you can start with “I was the exhibitor with the dressed up dog on my stall!” It will make them smile.

It’s essential that visitors recognise the kind of services you offer as soon as they see your stall. Your key message should strike a chord with your audience. It should summarise what you are offering and why your consumer needs it. There are often 30+ different exhibitors at a single wedding fayre, so it’s very easy for brides to get distracted by the variety. Don’t leave them confused about what you do because they’ll give up guessing very quickly.

We highly recommend setting up a mock stall at home. Being prepared in advance to the show means you’ll have time to play around with your space at home, and you’ll have a list of exactly everything you need to bring on the day, avoiding bringing any unnecessary items or forgetting anything!

Goody Bags

Goody bags are something we know couples love which is why we like to have them available across our wedding fayres. These goody bags are filled with special offers and discounts from exhibitors, as well as other treats.

We don’t charge a fee to advertise in our goody bags if a supplier is exhibiting at the show, so take the opportunity! By featuring your literature in the goody bags brides are guaranteed to walk away with your details (and a great special offer they can’t resist).

A lot of couples don’t tend to begin the process of sifting through exhibitor literature until they get home, so another benefit of promoting in goody bags is they’ll come across your details when they’re at their most proactive.

Setting an Incentive

One of the top reasons why couples like to visit wedding shows is to make the most of the exhibitor special offers and discounts.

Having an incentive can hugely increase chances of bookings, so it’s important you think carefully about what you could offer. If you don’t want to discount the price of your service or package then you could throw in a freebie instead. Either way this acts as a great incentive and will encourage visitors to engage in conversation.

An offer that’s usually quite effective is a freebie for members of the brides / grooms parties, for example, a florist may offer five free gentlemen’s buttonholes when they book.

We’d recommend extending your special offer for up to a week after the wedding fayre because some couples prefer to book after the event once they’ve had a chance to look at your services in more detail.

I hope you’ve gained some useful tips and tricks on how to prepare for a Wedding Fayre. To view our line up of shows, please click here. We’re always looking to connect with more suppliers so please get in touch.

Read Part 2: The Dos and Don’ts of Exhibiting at a Wedding Fayre

Read Part 3: The Impact of Social Media at a Wedding Fayre and How To Use it to Your Benefit

Photo credit: Chelsey Leigh Photography

THE FACE BEHIND THE BUSINESS

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The Magazine

Bouquet & Bells / The Magazine is the ultimate paper guide for stylish & fun loving couples. Each and every issue is full-to-bursting with the latest innovative fresh content & hottest trends.

Other Articles

with CLAIRE BOON and SARAH MACKLIN of Bouquet & Bells

Sign up to our Mailing List

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Plus get 15% off your first order of Bouquet & Bells / The Magazine when you sign up.

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order of Bouquet & Bells / The Magazine!

Bouquet & Bells 2021 © All rights reserved.